vision
IT ALL STARTS WITH THE BIG IDEA
Short, simple, motivating, bringing a higher purpose to the brand proposition.
Unique, ownable, actionable, bringing a meaningful move to the brand.
The Big Idea is a the core of the brand experience.
IT ALL LASTS WITH STRONG VALUES
RESPONSIBILITY
With a deep understanding of sustainable consumption behaviors, we engage consumers and stakeholders to co-create a regenerative and inclusive future. Empowered by BCORP certification, and by the consciousness of our impact.
INTELLIGENCE
Natural or artificial ?
In a rapidly changing world, humans and brands are challenged.
We engage a perfect mix between analytical, emotional and artificial intelligence tools to deliver relevant strategies.
POETRY
Words matter. Narratives flatter.
In a visually overloaded society, prose and poems carry beauty, meaning and purpose. Subtly, musically, powerfully.
IT ALL PERFORMS IF YOU SPEAK AS ONE
Amplify the 360 experience and eco-systemize your communication : we shift your narratives to a unique story federating all the people evolving in your virtuous circle (consumers, customers, employees, investors, senior executives, politicians, regulators and beyond).
We understand the complexity of building growth within ESG priorities. We listen with humility, design with simplicity and reinforce your big idea to spark dialogue and conversation.
Strategy
Our brand audit includes semiology and positioning.
It is set in the perspective of a transitory world where purpose and new harmonies prevail.
narrative
Brands like humans need a story.
Our narrative platform tool includes editorial and rhetorical solutions, enabling a true conversation with its audience. Our motto : content with style.
design
Design is the most universal language.
Shapes, colors and style create distinctive assets, magnifying the narratives. Our design thinking includes beauty and sustainability.
communication
Bringing the assets to life on a solid ecosystem of touchpoints : advertising, packaging, digital, activation, experiences… your brand content shines bright.
digital
Your strongest touchpoint.
Social media, website, digital platform, content (video, podcasts…). Consistency is key; editorial committees and creative process make the difference.
sustainability
We are BCorp certified since 2021 and a mission-led company since 2023.
Our mission : Designing Beautiful Tomorrows.
B Corp Certification exists to ensure a business is meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials.
The CEC is a nonprofit organization dedicated to orchestrating transformative journeys for economic decision-makers, aiming to make the shift from an extractive to a regenerative economy by 2030.
Ecovadis certification is used for assessing, monitoring, and managing CSR practices within the supply chain, promoting sustainability, encouraging business partners to surpass mere compliance.
In 2018, AACC and AFNOR Certification co-created the RSE Agences Actives framework for communication agencies to effectively showcase their collective commitment to social and environmental responsibility.
We believe in a digital approach that is fair, inclusive and collective : we work towards an ethical, eco-friendly, accessible and conscious web on all aspects (People and Planet), from webdesign to influence, crafting meaningful and intentional digital spaces. Read the ETHICAL CHARTER FOR INFLUENCE MARKETING we’ve signed.
Every member of the agency has been trained with ECOPROD and we use their Carbon Clap tool to evaluate our impact, minimizing it whenever we can.
TEAM
AN ECLECTIC GREAT BUNCH, TRUE ENSEMBLE
We are a carefully curated team of 22 brand thinkers, leaders, and quirky creatives, with the ambition to create value, drive change and be a force for good, all in good spirit.
The perfect recipe for true transformation and long-lasting partnership.
SABINE KEINBORG CEO SHORTLINKS & HEAD OF CSR TEAM CRÉATIF GROUP
sabine.keinborg@shortlinks.fr
NADRA GRANDCLAUDE DEPUTY CEO
nadra.granclaude@shortlinks.fr
PHILIPPE BARRAULT CLIENT BUSINESS DIRECTOR
philippe.barrault@shortlinks.fr
FRANCK D’ANDREA CREATIVE DIRECTOR
f.dandrea@shortlinks.fr
