Pulco

Pulp fiction

Pulco

As the most iconic of thirst-quenching summer drinks, Pulco entrusted us with the overhaul of its range of juice concentrate, so we inevitably rushed the lemon to find refreshing ideas!

Design concentrate

What makes Pulco's unique taste is the fruit in all its freshness and simplicity. In line with the brand's DNA, we have given it a central place in the new identity. Here the fruit is pure, just sliced, revealing its juicy pulp, without artifice. A new identity accompanied by a change of bottle, also imagined by our structural designers.