Open up to diversity
How do you address millennials looking for a job? "Nos quartiers ont du talent" asked us to rethink their identity and promote their usefulness through the mentoring of young graduates from poor neighborhoods, who do not have access to a network to facilitate their job hunt.
We imagined a new logo as a construction game that creates bridges. It is accompanied by a gallery of pictograms that reflect the benefits of the association and a print campaign featuring portraits of young people alongside their committed sponsors.