Fondation Lactel

Good habits start early

Fondation Lactel

In France, 1 in 4 children do not eat breakfast every day. A real problem to tackle, especially given the importance of this meal in the physical and psychological development of the youngest. An opportunity for Lactel to take action through the creation of its corporate foundation.

The Yé Yé Yé Breakfast

"FruitYé", "céréalYé", and "laitYé": As fruits, cereals and milk are the 3 pillars of a balanced breakfast, the "YéYéYé" formula serves as the basis and motto for the creation of a kit and an edutainment discourse produced in partnership with nutritionists. The kits were distributed during awareness-raising workshops for underprivileged populations, and were a hit with children and their parents.

The Yé Yé Yé Breakfast
The Yé Yé Yé Breakfast

Field actions that make sense

In partnership with the Secours Populaire Français, the Lactel Foundation distributes more than 13,000 kits to children benefiting from the Day of the Forgotten of the Holidays. One of the many concrete actions which prove that the commitment of the Lactel group is not an empty word.