Casino Bio

Growing Organic

Casino Bio

The agency has sown the seed of Bio at Casino. Green shelves are essential. Impact, style and naturalness for this rewarding narrative design for the pioneer of organic private labels.

The grass is greener on Casino's side

"At the source of taste": it is the motto that gave birth to the Casino identity in our designers' heads. A logo that adorns a young shoot, color branding in shades of green and packaging that gives pride of place to raw ingredients. This new identity promotes organic pleasure and gourmet food, all in simplicity and without artifice. With its wide accessible and gourmet organic range, Casino Bio proves that a new, healthier, more authentic and more respectful diet is possible and that it is not reserved for an elite. A green challenge to greet!