An Endive full of colors


With the succulent variety of red endive, made from a unique natural blend of several chicories, it is so easy to get everyone to like it. With this phygital activation, Carmine makes us look so good!

Simply red !

A beautiful red color, born from the crossing of three chicory, a crunchy leaf with a slight nutty taste… Carmine has everything to seduce!

Yet many consumers consider it an exclusively winter salad, although it is grown all year round in the North of France.

The endive Atelier

In order to give it a more attractive, modern and inspiring image, the agency imagined a campaign based on the creative potential of this unique and colorful endive: Atelier Carmine. For each purchased product, consumers can try and win 250 euros by participating in the lottery draw. All it takes is to register on the brand's website. An opportunity to stimulate inspiration through creative and visually stunning recipes.
At the end of the operation, a final draw determines the winner of an evening of creative cooking with a home chef.